BENEFITS OF USING A TRAVEL AGENT

SAVES MONEY – Strong working relationships with travel suppliers and the latest in computer reservations technology enable travel agents to access the most up-to-date information on how to get you the best value.

TRAVELER ADVOCATES – Your best interests are the priority. The American Society of Travel Agents (ASTA) has a long-standing record of fighting for consumer rights and ASTA member travel agents are required to adhere to a strict Code of Ethics.

CONVENIENCE – The ASTA membership includes travel agents across the country and throughout the world, most of which offer one-stop shopping for all travel arrangements.

SERVICE – ASTA member travel agents are knowledgeable and active in the industry. The Society provides education, training and resource materials to its members to equip them with the tools to offer the highest quality of service.

HOW DO YOU FIND A GOOD TRAVEL AGENT?
Choose one like you would a doctor or lawyer. Get advice from friends and relatives who use an agent they trust. Since travel choices are personal decisions that reflect individual desires and lifestyles, you will want to visit or call several agencies to find the one that best suits your needs. Consider everything from the appearance of the office to the agent's willingness to listen and answer questions. The best agents want to establish a long-term relationship with a client, not just make one sale.

WHAT SERVICES DO TRAVEL AGENCIES OFFER?
As the industry grows more competitive, travel agencies increase the quality and type of services they offer. Agents can arrange all types of domestic and international travel, from hotel and resort accommodations to air and ground transportation, including car rental needs and tour packages. They can provide assistance with insurance protection, passport and visa applications, inoculation procedures and other foreign travel requirements. Many have toll-free phone numbers and offer meeting planning and incentive travel services.

Some agents maintain automated individual profiles that include the client's frequent flyer number, airline seating preference, smoking or non-smoking designation and other specifications for a custom-designed trip.

Arrangements can also be tailored to suit business and vacation objectives, personal interests and budget concerns. Although most provide a wide range of services, some agencies may specialize in areas such as family travel, group travel, adventure travel, ecotourism, the mature market, incentive travel or travel for the disabled.

WHO USES TRAVEL AGENTS?
Travel agents are the leading distributors of travel products and services. Agents book 75% of all air travel, 30% of all hotel reservations and 95% of all cruise reservations. Agents are the only unbiased professionals who can sort through nearly 100,000 daily changes in airfares alone.



The following is an open letter from Joseph A. Watters, President of Crystal Cruises to newspaper and magazine travel editors:

Dear Travel Editor,
"Why should I use a travel agent?" As a veteran travel executive, that's a question I'm often asked. Today, with the overwhelming number of sources for travel information (the Internet, cable television, newspapers, magazines, guidebooks, etc.), it's no wonder the consumer is confused. Yet that's precisely why the services of a professional travel consultant are more valuable than ever.

In January, the television news magazine, 20/20, reported the results of a test in which travel agents beat consumers at uncovering the best airfares. However, it is much more than the "lowest fare" that provides the compelling argument for a good travel agent.

The best thing an agent can do is to match up a traveler with the vacation that's right for them. The professional travel consultant builds relationships with their clients to learn their interests and lifestyles, as well as their dispositions.

Below is a list of some of the important services, which are either provided free or for a nominal charge, by travel agents:

1. Distilling the product information: Through an on-going and time-consuming process of familiarization, continuing education and customer feedback, the agent becomes a travel expert.

2. Investigating and supplying competitive information: No single supplier is going to advise a consumer that a better route or a better fare is available on a competing carrier.

3. Staying abreast of the most current and timely promotions: Via daily faxes, agent-only e-mail transmissions, and their relationships with their district sales managers, agents are obtaining the most current promotional information.

4. Analyzing the current promotions: The cheapest is not always the best.

5. Clarifying the fine print, such as cancellation penalties and restrictions: Again, the benefits of a professional's experience can save a traveler money . . . and headaches.

6. Making recommendations for travel-related options: Travel agents share the experience and knowledge they accumulate about a variety of travel topics – from where to eat, where to shop and what to pack.

7. Simplifying the research and subsequent transaction: Like a personal shopper, agents can provide one-stop shopping for travelers who require air arrangements, rental cars, cruise accommodations and hotel stays – with suggestions that are in the best interest of the client, not the supplier.

8. Enhancing the trip with value-added benefits and amenities: Agents can add to the client's experience by sending a bottle of wine, providing a special land package, a specific escort or other customer amenities.

9. Using their clout to obtain the best possible in seemingly impossible situations: Whether it's airline seats, hotel rooms or cruise space, the travel agent has more buying power than the consumer.

10. Getting problems resolved: The agent serves as the consumer's advocate in the event something inadvertently goes wrong.

The use of outside service providers for many transactions, such as tax preparation, isn't questioned. Similarly, if one is going to spend hundreds or thousands of dollars, as well as a good chunk of valuable leisure time, it makes great sense to use a professional.
I hope you'll consider sharing this information in future consumer interest columns.

Sincerely,
JOSEPH A. WATTERS
President