The unparalleled success of Crystal began with - and is still rooted in - an expressed commitment to a superior standard of excellence and level of service within the luxury hospitality industry. This standard is one that Crystal continues to elevate, as we reach new milestones and new travelers.
Founded in 1988 as Crystal Cruises, Crystal revolutionized luxury travel at sea with the launch of our first ocean ship, Crystal Harmony in 1990 (ret. 2005). Crystal Symphony and Crystal Serenity followed and, with them, came continued accolades for the Crystal ExperienceTM, with noted acclaim for the supreme level of service found aboard the elegant ships. The last 27+ years have seen several stylish redesigns that have kept the ships at the height of elegance and latest technologies, groundbreaking itineraries that have reached all corners of the globe, and innovative experiences on board and ashore that explore the culinary and adventurous elements of worldwide cultures. Crystal's award-winning ocean ships will continue their evolution in luxury and excellence with their most extensive redesigns planned to date in 2017 (Crystal Symphony) and 2018 (Crystal Serenity).
Crystal's pattern of continually besting our success continued through 2015, when we embarked on the most ambitious brand expansion in luxury travel history. With the unwavering support and shared vision of our parent company, global leisure and hospitality company Genting Hong Kong, Crystal announced plans in July 2015 that would expand our luxury fleet exponentially in the coming years, as well as venturing into new markets. Crystal, Ltd. now comprises Crystal Cruises, Crystal River Cruises, Crystal Yacht Expedition Cruises, Crystal Luxury Air and Crystal AirCruises, with new vessels and brand extensions set to launch over the next five years.
Throughout the venture, Crystal maintains our stated dedication to offering a superior standard of personalized service and attention to each luxurious detail across all of our brands, with our acclaimed butler service offered with nearly all experiences. Along with adventures and access not available anywhere else and more choices available to guests seeking to customize their luxury vacations, Crystal's service, space and amenities have shaped the company's credo over the decades.